Brentford have slapped a €70m asking price on Kevin Schade to ward off interest from Europe in the January transfer window.

Schade has started the season on fire for the Bees, bagging three goals in six games in the Premier League so far.

The 24-year-old was also a part of Jurgen Klopp’s first Germany squad, playing against the Netherlands and Greece before the squad split for the games against Serbia and then Greece again.

His star is very much on the rise. And that has, reportedly, led to growing interest in Europe.

Brentford star wanted

Sky Germany even go as far as to say he’s one of the ‘most sought-after’ German players currently playing abroad. Following his strong start to the season and his international call-up, several top clubs have set their sights on the 24-year-old.

He has even attracted the attention of several elite European clubs. Indeed, Sky report that Schade is being closely monitored by several top clubs. More importantly, a move in the January transfer window is a distinct possibility.

But any deal would be on Brentford’s terms. They are under no financial pressure to sell. Nor do they need to part with the attacker for any reason in the short-term. And they are protected by the winger being tied down to a deal until 2028.

Kevin Schade

First-team club career stats

Sport Witness
Club Apps Goals Assists
SC Freiburg
2021–2023
36 7 1
Brentford
2023–present
120 25 8
First-team career total 156 32 9
All competitive first-team club matches, including domestic cups
and UEFA Europa League.
Brentford loan and permanent spells combined.
Excludes Freiburg II, youth football, internationals and friendlies.
Source: Opta Analyst. Checked: 13 October 2026.

€70m asking price

Consequently, their asking price is high. They are currently demanding more than €70m in the January transfer window alone. The hope, clearly, is that such a big asking price is enough to ward off any interest from clubs who are capable of paying it in January.

For reference, Schade is currently rated at €50m by the likes of Transfermarkt. So, it also €20m over that valuation. That will also make big clubs think twice before making a move.

Either way, Brentford aren’t playing. They’re aware of the growing interest but don’t appear to have even the slightest interest in entertaining it.

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Sean Lunt
Experienced football journalist who has worked in the industry since 2015, specialising in transfer stories from across the world’s media. His career spans digital newsrooms, live match coverage, long‑form features and statistical analysis, with a particular focus on Premier League and European football. Sean has become an expert in how the football transfer business works and his reporting often brings clarity to fans. A long‑suffering Everton fan, he approaches every window with optimism and caution in equal measure.