This calendar year has been good for Real Betis striker Loren Moron, who is simply known as Loren.

In January he extended his contract until 2021 and three days later he went on to make his first team debut for the Spanish outfit and scored seven goals in 15 appearances in the league during the second half of the season.

His form for Quique Setien’s side did not go unnoticed as he was attracting interest from several clubs. One of those keen on securing his services in the summer transfer window was West Ham United, and the Manuel Pellegrini led club even made a firm offer for the attacker.

The player, who spent three years with Betis’ B team has explained why he turned down an approach from the Hammers.

“It is true that there were several clubs interested and that we had a firm proposal on the table (from West Ham) and so we moved it to the club,” Loren told Estadio Deportivo.

“I was clear that it had cost me a lot to arrive here, in the B team I risked staying instead of going out on loan and I was not going to throw it all away and let this slip by so quickly. So I let my agents know, my parents and my friends and everyone gave me the reason.

“Now I am finally reaping what I sowed a long time ago and I want to enjoy it to the fullest. I do not think about leaving here because in the four years that I’ve been here, I’ve enjoyed it a lot.”

Loren committed his future to Betis by signing a new contract in the summer and his current deal runs down in 2022.