West Brom’s failings in the transfer market are a big part of the reason the club are currently cemented to the bottom of the Premier League.

Targets have been identified, initial steps taken, and yet so often West Brom seem to miss out on players they’ve been interested in, or take a different stance midway through negotiations and pick a new player to go after.

Midway through January L’Equipe reported West Brom had ‘already expressed their interest’ in signing Mathieu Debuchy. It was a situation which had dragged on since the summer, and Debuchy subsequently spent the first half of the season not doing much at Arsenal.

West Brom were warned they’d need to be quick because Saint Etienne were also circling, and it was the French club who triumphed, willing to take the plunge and actually get a deal done.

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Debuchy has been so good since his return to France that he’s been named Ligue 1 player of the month for February. Out of all the big and flashy names in French football, the fullback’s performances have seen him chosen.

West Brom clearly look to have lost out.