The confirmation of Javier Hernandez’s move to West Ham United is big news in Mexico today. Really big.
Like front page big, explaining he’s set for an ‘improvement’, financially and sportingly.
Record have a three page story to talk about the move, and they basically tell everything from every angle, such is the level of coverage this move is getting in Mexico. Even West Ham’s history is covered, to give Mexican fans a better idea of the London club.
Record state the player should have his West Ham medical on Tuesday, and say Hernandez, who was making $2.8m per season at Bayer Leverkusen, would now have a salary of $3.5m at the Hammers.
There had been doubts in Mexico about whether West Ham are the right level for Hernandez, but the club’s recent transfer business leads Record to inform its readers that the club is going places.
West Ham’s roots with the working class are covered, the academy tradition, their fame for having loyal supporters and, of course, Record mentions the Green Street hooligans movie, which is quite popular in America.
Chicharito is the third Mexican to be joining the London side, after Guillermo Franco and Pablo Barrera.
West Ham will hope Hernandez brings goals on the pitch, but he’s also a big boost off it. When the forward joined Real Madrid on loan, even the Spanish club saw their profile, and therefore commercial opportunities, rise in Mexico.
